by Santiago Quiroga Medina | Nov 14, 2023 | Data, Marketing, Sales, Salesforce
Selling products to invested customers can be challenging for salespeople no matter their experience level, which makes following up with leads who aren’t actually interested a complete waste of your salespeoples’ time. This is the key reason why Lead Qualification is...
by Santiago Quiroga Medina | Oct 18, 2023 | Marketing, Sales
When it comes to today’s complex sales cycle, no GTM team should be operating on their own. Sales and marketing teams in particular are intricately intertwined, so ensuring that they work well together is quintessential for generating and closing opportunities....
by Santiago Quiroga Medina | Sep 29, 2023 | Marketing, Revenue Operations, Sales
An excellent digital experience is more important for the financial services industry than ever before, especially for financial advisors and their traditional, face-to-face way of doing business. Nowadays, more than 70% of customers expect businesses to leverage...