by Santiago Quiroga Medina | Nov 14, 2023 | Data, Marketing, Sales, Salesforce
Selling products to invested customers can be challenging for salespeople no matter their experience level, which makes following up with leads who aren’t actually interested a complete waste of your salespeoples’ time. This is the key reason why Lead Qualification is...
by Santiago Quiroga Medina | Oct 31, 2023 | Data, Marketing, Revenue Operations, Salesforce
AI technology is advancing every day at an exponential rate, and Open.ai’s recent announcement of ChatGPT Enterprise may change the way businesses do Customer Support forever. A recent Forbes article discussed the many ways in which AI is opening doors to new...
by Santiago Quiroga Medina | Oct 18, 2023 | Marketing, Sales
When it comes to today’s complex sales cycle, no GTM team should be operating on their own. Sales and marketing teams in particular are intricately intertwined, so ensuring that they work well together is quintessential for generating and closing opportunities....
by Santiago Quiroga Medina | Sep 29, 2023 | Marketing, Revenue Operations, Sales
An excellent digital experience is more important for the financial services industry than ever before, especially for financial advisors and their traditional, face-to-face way of doing business. Nowadays, more than 70% of customers expect businesses to leverage...
by Santiago Quiroga Medina | Sep 28, 2023 | Marketing, Uncategorized
5 More Core Metrics Everyone Should Track in Their CRM Data is the lifeblood of sales, and knowing which data contributes most to your business growth is a great way to empower your team to generate more revenue. In a previous article, we discussed 5 CRM Core Metrics...
by Santiago Quiroga Medina | Aug 28, 2023 | Data, Marketing, Revenue Operations
8 Fundamental Steps for Effective Sales Enablement Nowadays, the common denominator for why sales enablement efforts fail is simple, yet deadly. A lack of preparation. Many Sales Leaders, both new and seasoned alike, often fail to establish strong foundations for...