by Santiago Quiroga Medina | Nov 14, 2023 | Data, Marketing, Sales, Salesforce
Selling products to invested customers can be challenging for salespeople no matter their experience level, which makes following up with leads who aren’t actually interested a complete waste of your salespeoples’ time. This is the key reason why Lead Qualification is...
by Santiago Quiroga Medina | Nov 3, 2023 | Partner, Technology
For businesses looking to scale in 2023, simply collecting activity data within your target accounts is not enough. With such a wealth of varied and important information across a business’ many teams, having high-quality, reliable data is a standard that must be met....
by Santiago Quiroga Medina | Oct 31, 2023 | Data, Marketing, Revenue Operations, Salesforce
AI technology is advancing every day at an exponential rate, and Open.ai’s recent announcement of ChatGPT Enterprise may change the way businesses do Customer Support forever. A recent Forbes article discussed the many ways in which AI is opening doors to new...
by Santiago Quiroga Medina | Oct 18, 2023 | Marketing, Sales
When it comes to today’s complex sales cycle, no GTM team should be operating on their own. Sales and marketing teams in particular are intricately intertwined, so ensuring that they work well together is quintessential for generating and closing opportunities....
by Santiago Quiroga Medina | Oct 16, 2023 | Data, Salesforce
Building effective dashboards in Salesforce is no longer an optional skill for revenue leaders. Data is the lifeblood of sales and marketing, and being able to effectively communicate revenue, engagement, and sales metrics to reps and executives is essential to your...
