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Lead Qualification in Salesforce: How it Works

Lead Qualification in Salesforce: How it Works

by Santiago Quiroga Medina | Nov 14, 2023 | Data, Marketing, Sales, Salesforce

Selling products to invested customers can be challenging for salespeople no matter their experience level, which makes following up with leads who aren’t actually interested a complete waste of your salespeoples’ time. This is the key reason why Lead Qualification is...
ChatGPT Enterprise: The Future of Customer Support

ChatGPT Enterprise: The Future of Customer Support

by Santiago Quiroga Medina | Oct 31, 2023 | Data, Marketing, Revenue Operations, Salesforce

AI technology is advancing every day at an exponential rate, and Open.ai’s recent announcement of ChatGPT Enterprise may change the way businesses do Customer Support forever.  A recent Forbes article discussed the many ways in which AI is opening doors to new...
Effective Dashboards in Salesforce: Best Practices in 2023

Effective Dashboards in Salesforce: Best Practices in 2023

by Santiago Quiroga Medina | Oct 16, 2023 | Data, Salesforce

Building effective dashboards in Salesforce is no longer an optional skill for revenue leaders.  Data is the lifeblood of sales and marketing, and being able to effectively communicate revenue, engagement, and sales metrics to reps and executives is essential to your...
8 Fundamental Steps for Effective Sales Enablement

8 Fundamental Steps for Effective Sales Enablement

by Santiago Quiroga Medina | Aug 28, 2023 | Data, Marketing, Revenue Operations

8 Fundamental Steps for Effective Sales Enablement Nowadays, the common denominator for why sales enablement efforts fail is simple, yet deadly. A lack of preparation. Many Sales Leaders, both new and seasoned alike, often fail to establish strong foundations for...
5 Core Metrics Everyone Should Track in Their CRM

5 Core Metrics Everyone Should Track in Their CRM

by Santiago Quiroga Medina | Aug 10, 2023 | Data, Revenue Operations

5 Core Metrics Everyone Should Track in Their CRM Running a business is hard enough, running a successful business is even more of a challenge. For anyone looking to succeed in their business ventures, data about your company’s strengths and weaknesses is an essential...
What is a Data Warehouse?

What is a Data Warehouse?

by Mac Johnson | Mar 9, 2023 | Data

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