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Lead Source is a Bad Field. We Should Stop Using It.

Lead Source is a Bad Field. We Should Stop Using It.

by Nate Strong | Nov 11, 2022 | Marketing

If you’d like to discuss our Revenue Attribution services and get a free attribution audit, head here. If I had a nickel for every time someone asked me “What is the source of this lead?” I might be able to buy a gallon of gas by now (yes, cheap inflation...

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